Jeanette Jenkins, aka The Hollywood Trainer, had seen my work and reached out to discuss creating a best-in-class fitness and weight loss subscription website. Working with just the client and a developer, I started with product and functionality discussions, UX studies, branding explorations, and then designed the responsive website. Having solid experience in the digital fitness and weight loss space, I knew what functionality and features typically existed online and how to improve on that to design a better tool for people interested in fitness and weight loss.
Role: Visual design, UI/UX design
Year: 2013-2014
outcome
Matt delivered above contract expectations and brought forth outstanding leadership qualities. He played a large role in the conceptual stages of our product and designed a visually attractive site with amazing functionality.
-Camille Watson, Director of Operations, The Hollywood Trainer