The main goal in redesigning SouthBeachDiet.com was to create a website that serves as a weight loss tool for people on the diet while giving it a more modern, but friendly, look and feel.
As a senior designer on the product team, I participated in user research (persona development, user interviews, usability testing), brainstormed with the team in many sketching sessions, and designed functionality that makes it easy to find and prepare recipes and plan meals. Through the use of alerts and nutrition tracking, users learn better eating habits, enabling them to lose weight and live healthier lives. These are just some of the tools we created that are used across the Everyday Health network.
Role: Visual design, UI/UX design
Year: 2012
