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Humana Website Redesign

Responsive redesign of Humana.com, website for the 3rd largest health insurer in the US.

Working as a UX designer on part of a core UX team, I collaborated with various stakeholders including product, development, and account teams on a responsive redesign of Humana.com. The content for the site is very data-heavy, so I focused on creating and leveraging patterns that accommodate a wide variety of content and data types and allow users to quickly access information. Combining that with a good amount of white space and brand elements resulted in layouts that are very clean and highly interactive but still feel friendly and don't overwhelm the user.

Role: UX/UI design, visual design

Year: 2013

Responsive layouts

 

Mobile tables

Given the nature of Humana's content, figuring out a way to reconfigure the different kinds of data tables, charts, and tabbed content for the different screen sizes, mainly mobile, was a priority.  People still pinched and zoomed in those days and there were no conventions for mobile tables, so I brainstormed different ways of doing this and created conventions that worked perfectly for various types of data across the site.